If you’ve been craving a fresh-baked muffin or a hot plate for brunch, consider going to Maple Street Biscuit Company. This restaurant is known for its laid-back Sunday vibes and easy-going menu. Founded by two friends with a shared love of fluffy pastries, this concept aims to foster community through its food. While it focuses on brunch, it also offers salads, waffles, and grit bowls.
Cracker Barrel buys Maple Street Biscuit Company
The company recently purchased the Maple Street Biscuit Company, a fast-casual chain with 33 locations across seven states. The purchase, reportedly valued at $36 million, will allow Cracker Barrel to expand into the fast-casual segment. The company also owns a non-controlling stake in Punch Bowl Social, which won the Nation’s Restaurant News Hot Concept award in 2018.
The new owners plan to rebrand the 33-unit chain and convert the Holler & Dash stores into Maple Street Biscuit Company locations. The company will continue to serve traditional Southern fare, including biscuits and chicken breast, but it will also add new offerings to its menu. The company is committed to maintaining a strong culture of service and will continue to invest in technology and employee training to make its restaurants even better.
The Squawking Goat and The Iron Goat
The two companies began by building the brands with creative names and slogans. “The Squawking Goat” and “The Iron Goat” were two examples of the biscuits they offered. In addition to these biscuits, Maple Street also offered “The Iron Goat,” which features spinach and goat cheese on a biscuit. In fact, they had a whole dictionary of biscuit words, rolled into a brand and culture.
Although the company is focused on biscuits, the concept has expanded to include breakfast food. The breakfast menu offers a variety of biscuits, including fried chicken breast with goat cheese medallion and sausage gravy. The restaurant is also known for its in-house-made jams and jellies. Besides the biscuits, Maple Street also offers another breakfast fare, including salads and oatmeal.
The restaurant is a fast-casual breakfast
The business model of Maple Street Biscuit Company Restaurant is unique, going against the grain of typical restaurant business. The company was started by two entrepreneurs with no previous restaurant experience, and many of their practices were adopted without their knowledge. The restaurant does not serve brunch on Sundays, sells dishes for a dollar, and doesn’t call customers by name. In fact, the owners don’t even call customers by their name – they just take orders by number or by phone.
The menu at Maple Street Biscuit Company is extensive, offering breakfast and lunch options, as well as seasonal specialties. The biscuits are made from scratch, with real maple syrup replacing sugar for natural sweetness and distinct flavor. The freshly made biscuits are hand-kneaded and rolled, and baked to fluffy perfection before serving them hot. A variety of fresh fruits is also available, including berries and strawberries.
The Maple Street team leveraged its in-house Revel native online ordering solution and temporarily reopened as a general store. They also added a philanthropic element to their offering, launching a program called “Biscuits for Heroes” that enabled customers to place an order online and receive it directly at the healthcare hero. With this program, 98% of customers made their orders through the in-house online ordering solution.
The menu includes salads, waffles, and grit bowls
If you are craving a Southern comfort meal, head to the new Maple Street Biscuit Company, a new addition to Homewood. The menu offers 10 signature biscuits, most of which include fried chicken.
For brunch and lunch, you can also dine in the café. You can enjoy fresh-baked pancakes or biscuit sandwiches. Other options include the Bluegrass grits, which are topped with cream cheese and pecan wood smoked bacon and served with eggs and your choice of toppings. There are even special kid’s menus and salads.
Third Construction
The company is planning to open its third location in San Antonio, which will open in the summer of 2021. The new location will be located in Bulverde Marketplace at 17202 Bulverde Road, Suite 101. The restaurant will cost $660,000 to open, with an estimated opening date in 2021. The San Antonio location is the company’s third location in Texas, after locations in Culebra Market and Quarry Village.
Despite the name, the menu at Maple Street Biscuit Company reflects the Texan culture. Besides traditional biscuits and grits, the company also offers salads and waffles. It is a fast-casual restaurant, and many of its locations are located near highway exits. It is open seven days a week and serves breakfast, brunch, and lunch.
Business model
If you’re wondering how Maple Street Biscuit Company is able to open and maintain 38 locations in seven states, you’re not alone. This business model exemplifies a unique combination of stable job security, flexible working hours, and the ability to provide a good work-life balance for its employees. The company started in Jacksonville, Florida in 2012 and has grown to include more than 40 restaurants in eight states, including Florida, Georgia, and Tennessee. Its average unit volume is about USD 1.1m, and the company plans to open more locations this year.
The company’s mission is to serve people and help them. The concept of the business is simple: comfort food with a modern twist served with gracious service. This mission is at the heart of the brand’s success. With 25 locations in the Southeast and plans for further expansion, Maple Street Biscuit Company’s concept is one that’s hard to ignore.
The cracker barrel restaurant chain recently acquired the Maple Street Biscuit Company for $36 million. The deal also included the sale of its Holler & Dash locations to the company. Cracker Barrel already owned Holler & Dash, and Cracker Barrel’s executives saw the potential of the Maple Street brand and knew that they could be more successful together.
Hours
The business model of Maple Street Biscuit Company is a departure from the norm. For example, it’s not open on Sundays and sells its dishes for a flat dollar. Additionally, its employees do volunteer work in their communities, and they have plans to volunteer over 400 hours of their time by the end of 2021. It’s a model that many small businesses should take a look at. The company is also expanding beyond its traditional boundaries.
When looking to expand, Maple Street is considering a new location in Nashville. The company’s commercial relationship manager worked with food franchise experts, ensuring that Maple Street’s growth plans are realistic and attainable. With this investment, Cracker Barrel can now focus on a growth model that makes Maple Street a part of the community and not simply an extension of the chain’s existing operations. This expansion will not be an easy feat, however, as the company must build its stores uniquely.
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